Out of interest, I took the Online Identity Calculator, and they gave me a badge!
Dominating the first 3 pages for my name was pretty easy because I have an uncommon one. But social media is a big part of it. A lot of my results are from Twitter (and applications built on it that automatically index you), and also from LinkedIn. Kiva also ranks highly. Everything I do is linked to my website, so that is up at the top of the first page, too.
Take the test, and if you’re not happy with the results, start building your online presence. It doesn’t take long! A year ago I don’t think I dominated the first page, even. If you’re approaching graduation especially, building your online presence could be a great goal for 2010. Let me know if I can help!