Tag: blogging

  • Simple Steps that Reduced my Bounce Rate

    Bounce
    Credit: flickr / OiD-W

    Given that my current project is all about engagement, it’s probably not surprising that I’m more focused on engagement with my website than number of hits. Here’s my SEO strategy: write content, post regularly, give pages different names, insert images properly. That’s it.

    However the bounce rate is more interesting – that’s the number of people who come, look at just one page, and leave. Another nice measure is average time on site (mine is a little over 3 minutes). Recently , I made some simple changes that reduced my bounce rate from around 70% to 50%.

    • Adding related posts (I think this is the biggest change).
    • Changing my theme and clearing up navigation. I really liked my previous theme, but the categories along the top weren’t working well. My new theme gives me two side bars, so I have more space there to list categories. I also added a link back to my main site.
    • Changing the comments to Disqus.
    • Adding a custom Twitter landing page where I mention that I don’t promote my blog on Twitter (so grab the RSS).
    • Scheduling posts so they go out at 8am EST, every morning (except for Monday’s, which archives my Twitter feed and goes out a little earlier).
    • Going through the navigation in Google Analytics and checking that all pages had the script that registers them (0% clickthrough is a giveaway).

    Finally, did you know that in WordPress each category has it’s own RSS feed? Potentially handy if you blog on diverse topics, or in different languages.

    Anything else I could be doing to improve engagement? Tell me what you want to see, in the comments or via Twitter.

  • A Great Example of Blogging Helping Your Career

    overload google with good stuff
    Credit: flickr / Will Lion

    I’d never heard of Don Dodge until about a week ago, until he was one of the people laid off in Microsoft’s latest round of layoffs. He took it with great class, you can read the blogpost here.

    I didn’t subscribe to his blog before, but his blogpost about his departure went viral on Twitter. A week later, the fact that Google has hired him went viral as well.

    First off, well done him – on the new job and on handling the transition with grace. In his exit interview with TechCrunch he refused to say anything bad about Microsoft. Right the end, all he said was, “I was just surprised… I don’t… y’know, when I’m emperor I won’t do it that way”.

    Second – this is a great example of blogging being good for your career. Working at Microsoft might have contributed to his personal brand, but when he left he took his personal brand with him. Handling it with class, built his personal brand up more. Now, a week later, he takes his personal brand to Microsoft’s nemesis – Google.

    Talk about the best revenge being a life well lived!

    I read a lot about how companies worry about their staff using Social Media. Microsoft was rare in that it allowed it’s employees to blog and identify themselves as working for Microsoft. It’s dawning on me that companies are going to have a new problem – when they lay off someone and that person announces it on their blog (what better way to let your contacts know you’re in the market for a new job?) they will have to deal with the fallout from that as well. That person could be bitter, and justifiably so, but maybe if they say no more than,

    However, laying off 5,000 people when you have $37B in cash and huge profits is not cool.

    … that might be worse.

    http://www.techcrunch.com/2009/11/09/don-dodge-microsoft-exit-interview/