Presentation Slides for "Conversation 2.0: Twitter"

I’ve created my slides for my presentation (abstract) following a Presentation Zen (Amazon) approach. So there are basically no words on any of my slides. I’m going to lay them out one by one, with narration. Let me know what you think!

I’ve gone for a blank template. I wonder if this is too plain and could use some background color? Let me know what you think. The color of the lettering matches the color scheme for my soon-to-be-launched website.

This is where I introduce myself and what I’m talking about. I don’t really like this bit of presenting, so I’ll keep it brief.

Image from iStockPhoto

I’m going to start off by talking about the “World Wide Web” and trying to provoke a bit of thought about it. It’s relatively recent, and yet it’s game changing. How many of us could live without it? I certainly couldn’t. Whilst the internet has been around since the 1960’s, the web as we know it (with hyper-linked web pages) has only been around since 1989. But within 20 years we’ve got to the point where the web is basically infrastructure…

Image from Flikr User BK59

… like electricity. For more on how I think the internet is just infrastructure like electricity, running water, or roads, see this post.

Clay Shirky – giving us some needed perspective. I think when we reflect on what’s changed, and how recent it is, we realize that this is really just the start of it. I remember life-before-Facebook but I can’t imagine living without it, even though I’m not always sure that the level connectivity it gives us is a good thing (for more on my mixed feelings about Facebook, read this post).

A couple of hundred years ago, all the information your average person had came from the Bible, if they could even read. Now, not only are rates of literacy very high but the internet gives everyone the ability to be a publisher of content too. There’s a fascinating article on this here.

I put this graphic up in this post. What I want to show here is that there’s a shift to newer technologies and that it’s a process. This diagram captures what I’m thinking and finding now, but no doubt in a year it will be different. Also important, is how many arrows are going into Twitter – it’s simplicity and flexibility mean that it’s a great way to do a whole variety of things. There’s definitely stuff that’s missing from the diagram – the thing is to balance what’s important with trying to include everything and making it impossible to follow.

Image from iStockPhoto

Something that isn’t represented in the previous diagram though, is the possibility of serendipitous connections. By lowering the bar to communication, and through ambient awareness we can have more “weak-tie” relationships. Think about how many people you’ve lost touch with but found (or had find you) on Facebook, or the number of people you “follow” on Twitter but have never met.

Image from http://geekandpoke.typepad.com/geekandpoke/2009/04/twitter-business-plan.html

I don’t think Twitter is a Pointless Waste of Time, but a lot of people do. If you do think Twitter’s pointless, why do you? Have you tried it? Over the next couple of slides I’m going to talk a bit about the impact that Twitter has had on events and the reasons why I think it’s useful.

Images from http://spinster.blogs.com/rak/2009/06/green.html, http://whatothersmissed.blogspot.com/2009/06/round-up.html, http://www.flickr.com/photos/ari/3644667355/, http://www.flickr.com/photos/ari/3625401150/

In the aftermath of the Iranian election, the US government intervened to change Twitter’s maintenance schedule so that it wouldn’t be down during the day in Iran. Twitter allowed Iranians to communicate with the outside world and express their distress at the rigged election. The governent’s reaction to this did not help their case.

I was working in Shanghai during the summer, and when the riots started they shut down Facebook and Twitter (at the time, I wrote this post). When I was there in 2007, you couldn’t access Wikipedia – but this time I could. This makes me think that the government is no longer afraid of information – it’s afraid of the conversation.

Images from http://commons.wikimedia.org/wiki/File:British_Houses_of_Parliament.jpg, http://www.flickr.com/photos/24960504@N06/3581090321

As a Brit, I tend to follow the news over there and the other week two things happened. The first one that a law firm got an injunction to prevent a newspaper reporting from a question to be asked in parliament regarding some toxic waste and a firm called Trafigura. The newspaper (the Guardian – read their story here) could only report that they couldn’t report anything about the MP asking the question or the question itself. However some smart people soon worked out what the question was and soon #trafigura was trending – causing the very awareness that they had sought to prevent.

The seond thing that happened was that this pop star died, of a heart condition. However he was gay, and with his husband at the time so it was enough to get some vile columnist in the Daily Mail to write a homophobic diatribe about him. Her name was soon trending as people expressed outrage (interestingly the Wikipedia article on Jan Moir consists of little more than the story of this).

I think what these two events show, is that Twitter provides a forum for people to express their frustration with all kinds of things – whether it’s concern over restrictions of reporting on parliament or just celebrity gossip. It also captures what people are getting angry, or excited about. Trending topics can answer what’s hot right now – Apple trends whenever it has an announcement, Windows 7 and even Ubuntu 9 were trending on their release.

Trendistic is a service that allows us to graph how often words are occurring in Tweets. We can see that #trafigura rapidly became popular and disappeared again quickly once the injunction had been lifted. “Jan Moir” has a wider curve, and there was another flurry of mentions when she released an apology a week later.

Image from iStockPhoto

Information gathering is the best use I get out of Twitter, and I feel it’s something that it would be hard to replicate anywhere else with as little effort. Follow leaders in your field, or just people who work in a similar area to you who tweet interesting stuff they found, or people who inspire you. I get so much information this way, and it doesn’t take very long to go through it. I’m literally crowd-sourcing my news! And if someone I’m following tweets too much or I lose interest I can un-follow them. Lists are going to make this even easier.

Image from iStockPhoto

Ambient Awareness is like the Facebook newsfeed. It’s passively letting information about your friends lives come to you. But on Twitter, people often update more often – so if it’s someone you’re really fond of it can be better than Facebook for staying in touch with their lives. Two of my good friends live in London and I love the little bits of their lives that I see on Twitter and we definitely use ambient awareness to stay in touch. I was having a lousy day last week and I tweeted about it and one of my friends sent me a message just saying “*hug*”. When another friends released his work project (Google Sync) and it hit the trending topics, it was really nice to share his excitement about it in real time.

Great article in the NY Times on Ambient Intimacy.

Image from iStockPhoto

Twitter is amazing for overhearing what your customers are saying about your business. There was actually a paper published earlier this year analyzing brand sentiment on Twitter. Businesses (and non-profits, like @kiva) that get it are on Twitter seeing what’s being said about them and taking part in the conversation.

I wrote more about customer relationship management in this post.

Image from iStockPhoto

I think conversations are a great way of measuring engagement on Twitter, and this is what I’m working on at the moment. If your a brand, how engaged are you with your community? If you’re an individual, how engaged are you with the people you’re following? Are you passively absorbing content or are you sharing, adding value? If you’re a spammer, no-one’s talking to you!

Image from iStockPhoto

It’s possible to have a large number of followers by either paying for them, or by following people in the hopes they’ll follow you back (and unfollowing those that don’t) until eventually you have several thousand people “following” you.

Image from http://geekandpoke.typepad.com/geekandpoke/2009/02/spam-followers.html

But are they listening?  Or are they just spammers? If they were listening you’d expect at least some of them to be talking to you.

So I decided that follower/following counts were basically meaningless, and wrote a program that will graph your conversation network (more on that in this post).

And it’s fascinating, because someone’s graph really says a lot about the kind of user they are. Are they a power-user? A regular user? A spammer? A light user?

It’s nice how you can see the different networks that he’s a part of here. I hope to use a clique finding approach to draw out this kind of information for bigger and busier networks.